Friday 3 April 2009

Stuart Collyer’s View of Program Titles

I’m sure if you’ve picked up any television guide recently, you would have noticed the latest thing with program titles at the moment, is to endorse the celebrity that is appearing in the show, rather than endorse the show by its merits. The trend seems to be starting the title of a program with the 'celebrity' presenters’ name. I say 'celebrity' loosely because you tend to find you either have no idea who the person is, the person is trying to kick-start their career again, or in rare cases, you actually know who they are. I’m sure David Van Day will have his own show soon, bearing his name due to his sickening vanity, if he doesn’t already that is anyway.

The current list of shows includes things such as; Richard Hammond's Engineering Connections, Heston's Victorian Feast, Alan Whicker's Journey of a Lifetime, The Graham Norton Show, Monty Halls' Great Escape, Chris Moyles's Quiz Show, Ramsey's Kitchen Nightmare, Piers Morgan's Life Stories, and so many more.

I can understand why chat shows bare the presenters’ name, because they are quite essential to the program, and you would find it hard to distinguish between the shows otherwise. Documentary shows, in no way need to have the presenters name on them. It now seems that the show is more about the presenter than the show. It makes the program sound a lot more interesting that it actually is. Who would have watched a show called 'Engineering Connections' or 'Darwin's Garden'? They sound very bland, and by adding the name of the presenter, it magically sounds more interesting - even though, the information put forward by the show is exactly the same, and people tend to finish watching the show, and think "Well that was boring" and consequently are left disappointed.

David Attenborough doesn't 'brand' his shows with his name. You never saw 'David Attenborough's Planet Earth' in the radio times did you? Maybe that was because it makes him sound like God, but that's not the point I'm making. His shows are successful for the shows content and not for his name. It's rare to see a show, that doesn't bare the presenters name on the front, like his. Newsnight isn't called 'Jeremy Paxman's Newsnight'. Although I'm sure he'd probably quite like it to be.

I suppose television bosses need something to keep themselves entertained while they think of other ways to deceive the British public and swindle money out of us in other ways, because they can't use telephone scams because people are expecting that now, and seem to be more cautious.

So yes, that’s it from me really, until next time.
Toodles m’dearys
xXXx

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