Tuesday 7 April 2009

Advertising To The 'YouTube' Generation

For once, I've not written a blog to moan about the ignorance of people or point out the faults in today's society and brand everyone an idiot again - This blog to actually applaud something, in a positive way.

I'm sure most people are aware of the new 118-247 Yell advertising campaign, made by Weebl, with its catchy little tune and its fun, old school animation. You may be aware that it's a copy of Magical Trevor, and he even features in the advert as one of people waiting for the curry, which was there in a hurry.

It's good to start appealing to the 'YouTube' generation, who have a short attention spans because with YouTube being full of 'hilarious' clips which are 10 seconds long, adverts which explain the new science of shampoo, toothpaste, face creams and drinks are not the thrilling things you can watch. Also, the advert appeals to old people, because the catchy tune gets stuck in your head, and therefore, theoretically, old people should be able to remember the six digit number - 118-247.

Weebl have created many 'virals' as they're called which have become quite popular ways for bored people to pass the time with videos such as 'Badger, Badger, Badger' and 'Weebl and Bob.' The adverts on TV and Radio both reflect the success of their random video website, and I hope more adverts emerge soon which go along the same lines.

Below are two videos. The first one is one of the ‘Magical Trevor’ videos, and the other is Yell 118/247 advert. Enjoy.






A nice short blog, with two video’s. Makes a change doesn’t it.
Toodles M’dearys
xXXx

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