You may have noticed those things between programs and during the program, called adverts. They’ve been around for a while, advertising double glazing by shouting at you, spot creams with Vanessa Hudgen’s telling you she’s stressed, Piers Morgan being a twat and saying M&S food is okay, and the latest trend – rock stars and big Hollywood stars advertising insurance.
Namely two insurance companies; Norwich Union (which if you didn’t know is changing its name to Aviva), and Swift Cover. During these times of an economic downturn with banks queuing up to be bailed out by the government, it’s good to know that the insurance companies can still afford big names to advertise them.
Norwich Union have a whole cast of big names, costing them £9 million, with Alice Cooper, Bruce Willis, Dame Edna Everage, Ringo Star and Elle Macpherson. They all asked themselves what would have happened if they hadn’t changed their name. Dame Edna Everage is a bit random though don’t you think? Oh, and just so you know, Norwich Union is not changing their name to get international fame, but purely because they’ve been brought by a company abroad, who have no idea where Norwich is.
Swift Cover responds with a grotesque advert where we join Iggy Pop, with a bear torso, telling me that he is concerned about his insurance, Swift Cover are the best, and therefore we should all run to the phone and change our insurance to Swift Cover. Isn’t is good to know that rock stars have moved on from the times they rebelled, and now make sure they have full comprehensive insurance on their mansions, tour buses and 19 year old girlfriends.
Then Direct Line come along and go, ‘We don’t need a big star to advertise us’, then turned on Dave, and chose two people at random. The lucky fellows chosen were the comic geniuses, Paul Merton and Stephen Fry. I personally prefer this advert, maybe because it’s not so ‘in your face’ and maybe because they’re two of my favorite comedians. You’ll never know.
Namely two insurance companies; Norwich Union (which if you didn’t know is changing its name to Aviva), and Swift Cover. During these times of an economic downturn with banks queuing up to be bailed out by the government, it’s good to know that the insurance companies can still afford big names to advertise them.
Norwich Union have a whole cast of big names, costing them £9 million, with Alice Cooper, Bruce Willis, Dame Edna Everage, Ringo Star and Elle Macpherson. They all asked themselves what would have happened if they hadn’t changed their name. Dame Edna Everage is a bit random though don’t you think? Oh, and just so you know, Norwich Union is not changing their name to get international fame, but purely because they’ve been brought by a company abroad, who have no idea where Norwich is.
Swift Cover responds with a grotesque advert where we join Iggy Pop, with a bear torso, telling me that he is concerned about his insurance, Swift Cover are the best, and therefore we should all run to the phone and change our insurance to Swift Cover. Isn’t is good to know that rock stars have moved on from the times they rebelled, and now make sure they have full comprehensive insurance on their mansions, tour buses and 19 year old girlfriends.
Then Direct Line come along and go, ‘We don’t need a big star to advertise us’, then turned on Dave, and chose two people at random. The lucky fellows chosen were the comic geniuses, Paul Merton and Stephen Fry. I personally prefer this advert, maybe because it’s not so ‘in your face’ and maybe because they’re two of my favorite comedians. You’ll never know.
The point is though, do we really need a host of giant names to get our attention, or will two normal folks have the same effect? Well, we have our own opinions.
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