Lego has re-imagined itself over the years,
maintaining its position as one of most popular toys of choice for children, over
many generations. Kids have always used the brightly coloured bricks to build
the things from their imaginations. But now, Lego has moved with the times and
created a large assortment of video games which today's youth love to play.
Creating a film was the next logical step in continuing to dominate the toy
market.
The Lego Movie, which hit British cinemas on February
14th 2014, has proved to be a successful counterpart to the Dutch, world-famous
brand. Many reviewers have already compared it to the likes of Toy Story. To
repeat such observations would be uninspired on my behalf. However, it is hard not to.